Most teams overplan. Smart ones test. In this post, I break down how lean experiments help you move fast, learn fast, and scale what works—without burning budget on theory. Real examples, simple structure, no fluff.

Marketing isn’t about looking good. It’s about working hard—every step of the funnel. Here’s why great growth isn’t random, and how to build systems that convert attention into revenue.

GTM isn’t a campaign. It’s the engine that powers sustainable growth. I share hard lessons (and wins) from scaling GTM systems across markets—from fintech in townships to platforms in Europe.